Kyle Archer Babson

Hi, welcome, and thanks for visiting my site. If you don't already know me, here's a brief introduction.

I'm a digital marketing specialist in my twenties, and a graduate of the University of Kansas with a BA in English Literature.

I currently reside in Kansas City, MO where I work as Marketing Manager for Musictoday, a Live Nation Company. In this position and in my free time I explore music, marketing, and the web. This blog aims to highlight my most interesting explorations.

Take a look around and contact me if you have any questions or just want to say hi.

kyle(at)kylebabson(dot)com

I'm causing trouble.

Note: The opinions expressed in this blog/site are my own and in no way reflect the opinions or positions of my employer.
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twt.fm / Jay-Z / Run This Town On Friday with the help of Lee Martin we debuted the newest single from Jay-Z, “Run this Town” on twitter using Lee’s twt.fm platform. This page allowed fans to create their own twitter station and broadcast the song via twt.fm to their followers and friends. This was an innovative use of twitter and twt.fm in that we gave the song to the fans. Each fan was given the chance to debut the song to their social group. We didn’t demand they visit jay-z.com or anywhere else. The song was theirs to distribute. We were able to maintain some control on the distribution by pre-formatting the tweet broadcast, and maintaining branding on all broadcasted channels, but for the most part fans were sharing their own creation. This was a part of our effort to build hype and awareness for Jay-Z’s new album pre-order. Jay-Z was a trending topic for most of the day, reaching the #1 spot several times. Here’s my broadcast: http://twt.fm/222662 And the track:
twt.fm / Jay-Z / Run This Town

On Friday with the help of Lee Martin we debuted the newest single from Jay-Z, “Run this Town” on twitter using Lee’s twt.fm platform. This page allowed fans to create their own twitter station and broadcast the song via twt.fm to their followers and friends.

This was an innovative use of twitter and twt.fm in that we gave the song to the fans. Each fan was given the chance to debut the song to their social group. We didn’t demand they visit jay-z.com or anywhere else. The song was theirs to distribute. We were able to maintain some control on the distribution by pre-formatting the tweet broadcast, and maintaining branding on all broadcasted channels, but for the most part fans were sharing their own creation.

This was a part of our effort to build hype and awareness for Jay-Z’s new album pre-order. Jay-Z was a trending topic for most of the day, reaching the #1 spot several times.

Here’s my broadcast: http://twt.fm/222662

And the track:

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