Kyle Archer Babson

Hi, welcome, and thanks for visiting my site. If you don't already know me, here's a brief introduction.

I'm a digital marketing specialist in my twenties, and a graduate of the University of Kansas with a BA in English Literature.

I currently reside in Kansas City, MO where I work as Marketing Manager for Musictoday, a Live Nation Company. In this position and in my free time I explore music, marketing, and the web. This blog aims to highlight my most interesting explorations.

Take a look around and contact me if you have any questions or just want to say hi.

kyle(at)kylebabson(dot)com

I'm causing trouble.

Note: The opinions expressed in this blog/site are my own and in no way reflect the opinions or positions of my employer.
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Manchester Orchestra & Kevin Devine, ‘I Could Be the Only One’ (Two-Song Bundle) — Song Premiere - Spinner UK I love this idea. Engages current fans with new content, while building awareness with a new targeted audience. For many local or regionally touring bands it’s common practice to “trade shows” with a band in another town. This is a modern version of that. My question: I wonder if more could have been gained for each artist by doing this themselves? Spinner gets about 1.5m unique visitors a month, which is great, but how many of those will actually become long-term fans? By the three comments on the post, I’m guessing not many. My suggestion: Bands could easily execute this kind of promotion on their own sites. The benefit is the opportunity to collect email addresses, sell merch/music, and further communicate who each band is.

Manchester Orchestra & Kevin Devine, ‘I Could Be the Only One’ (Two-Song Bundle) — Song Premiere - Spinner UK

I love this idea. Engages current fans with new content, while building awareness with a new targeted audience. For many local or regionally touring bands it’s common practice to “trade shows” with a band in another town. This is a modern version of that.

My question: I wonder if more could have been gained for each artist by doing this themselves? Spinner gets about 1.5m unique visitors a month, which is great, but how many of those will actually become long-term fans? By the three comments on the post, I’m guessing not many.

My suggestion: Bands could easily execute this kind of promotion on their own sites. The benefit is the opportunity to collect email addresses, sell merch/music, and further communicate who each band is.

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