Kyle Archer Babson

Hi, welcome, and thanks for visiting my site. If you don't already know me, here's a brief introduction.

I'm a digital marketing specialist in my twenties, and a graduate of the University of Kansas with a BA in English Literature.

I currently reside in Kansas City, MO where I work as Marketing Manager for Musictoday, a Live Nation Company. In this position and in my free time I explore music, marketing, and the web. This blog aims to highlight my most interesting explorations.

Take a look around and contact me if you have any questions or just want to say hi.

kyle(at)kylebabson(dot)com

I'm causing trouble.

Note: The opinions expressed in this blog/site are my own and in no way reflect the opinions or positions of my employer.
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http://twt.fm/warped Yesterday I launched a Warped Tour promotion in collaboration with Lee from aesthetictheory, the creator of twt.fm. We created a Warped Tour branded version of the site, allowing fans to “tweet” a song from any of their favorite Warped Tour bands. There was also a contest tied in: “Tweet to Win! Tweet a song by any Warped 09 artist by April 17th & tag your tweet #warped09 for a chance to win VIP tickets to EVERY Warped Tour show on the 2009 tour.” The promo has already been hugely successful.  The #warped09 tag made it to the trending-topics list, over 20,000 visits to the ticketing page were generated, and a ton of buzz/good-will was generated with the fans. UPDATE: Over 12,000 songs tweeted during the promo!

http://twt.fm/warped

Yesterday I launched a Warped Tour promotion in collaboration with Lee from aesthetictheory, the creator of twt.fm.

We created a Warped Tour branded version of the site, allowing fans to “tweet” a song from any of their favorite Warped Tour bands.

There was also a contest tied in:

“Tweet to Win! Tweet a song by any Warped 09 artist by April 17th & tag your tweet #warped09 for a chance to win VIP tickets to EVERY Warped Tour show on the 2009 tour.”


The promo has already been hugely successful.  The #warped09 tag made it to the trending-topics list, over 20,000 visits to the ticketing page were generated, and a ton of buzz/good-will was generated with the fans.

UPDATE: Over 12,000 songs tweeted during the promo!

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